how to operate a website for a new company SEO ranking jobs
let's go to the website today SEO optimization talks about how to operate in detail. SEO optimization is mainly divided into: site structure optimization, website code optimization, keyword planning and website content establishment.
1、familiar with search engine rules
most website traffic comes from baidu, so we mainly introduce some of baidu's rules. as a webmaster, a large number of people neglected this aspect. since we want to develop a little on baidu, we must first understand its rules, know ourselves and our opponents, and never be defeated in a hundred battles. for example, if you want to know what kind of website baidu likes and how to optimize it, baidu doesn’t like what you do, baidu understands how to stop you from doing those optimizations. all this must be clearly defined, otherwise, your website will be K yes, you don't know what's going on. what stands out from the crowd are what algorithms baidu has updated and what are the focus of these updates. for example, baidu's new algorithm focuses on cracking down on hyperlink fraud such as selling links and purchasing links. this update makes baidu prefer websites with rich original content and good user experience. therefore, we must know what the rules are today so that we can make our website better.
2、on-site construction optimization
a good website structure can absorb more traffic for the website while reducing bounce rate. since the advantages and disadvantages of the site structure can directly affect the user experience, the site structure is reasonably planned. SEO it is a top priority. the relatively common and reasonable website structure planning is: flat structure within the site, main navigation, secondary navigation, and breadcrumb navigation.
3、no advertisements are posted in the early stage of building a website
i heard that many new webmasters start to advertise when the website is first launched. in fact, this is that they cannot absorb users and cannot get the likes of search engines. it is recommended that the website content be updated more and wait for the website to be included, loaded, and then the advertisement will be posted after the website is included, loaded, and loaded. why do you need to do this? because the early stage is a very important period and is also in the foundation stage, you have to wait until your website has a certain foundation before thinking about how to make money.
4、website code optimization
optimizing the website code is mainly divided into four steps:
（1）right JS file storage location
（2）right CSS mergers of
（3）img four must-write attributes of labels
（4）stop crunching of code
doing a good job of optimizing the site code will not only improve the website's opening speed. and it can significantly improve the user experience of the website.
5、pay attention to original articles
the importance of original articles the importance of original articles, especially after baidu updated its algorithm, many new webmasters copied many articles on other websites and posted them on their own websites in order to save time. in fact, this approach is not only bad for your website, but also makes search engines hate you even more. i think the 50 articles i copied are not as good as one article i have written seriously. if the article you wrote is reprinted in large quantities, it can bring you more external links. why not try something that is beneficial or harmless?
6、keyword planning
the planning of keywords is very important, and the keywords are the key to the connection between the website and the outside world. how to plan keywords in detail? the first thing is to select keywords. the detailed operation steps are: affirm the central keyword, expand the long-tail word based on the central keyword, imitate user search behavior and characteristics to design keywords, and discuss the keywords planned by competitors.
7、website external linkestablish
many new webmasters saw their seniors saying that there were many external links, and that the external links were yellow, so they started posting on major forums and leaving the website. URL， find various forums that can be signed. this will only increase the number of external links, but will not bring about qualitative changes. the real effective way is to start paying attention to the quality of external links. in this regard, i recommend soft articles to be promoted. write a soft article and submit it to a website with high weight. after review, it will be reprinted in large quantities. this will bring you a lot of high-quality external links. not only did it deal with the issue of the number of external links, but it also dealt with the issue of external link quality. it has really done it and the quality has also improved. in addition, you can publish some original themes, which can be done in just a few hundred words, but you must ensure originality, because not only no one can read the copy you copied, but there is no effect.
8、website content creation
(1) source of website content
the website content is the best. even if the content is crawled and collected, it must be dealt with by pseudo-original. of course, the effect is definitely not as good as the original. especially since search engines implemented the "spark plan", the ranking of websites that insist on updating original content will be significantly improved.
(2) content details optimization
marketing title writing and detailed planning of long-tail keywords;
standardized details page URL the way is to exchange it in chinese or pinyin, not too long and not too deep;
add anchor text reasonably to the content, and it is best to use the first keyword as the anchor text;
stop typing the content, clear paragraphs, clear levels, and smooth sentences;
add a picture Alt attribute tags;
reasonable use H label.
9、focus on user experience
user experience is often directly ignored by most new webmasters. in fact, this is the most urgent need for improvement, because the ultimate goal of user experience is to attract customers. we should not put all our spirit on search engines, nor should we forget to optimize various search engines to attract customers. why not deal with this issue basically? good user experiencewebsite productionit can often bring us more users. furthermore, the design and completion of the user experience is not an issue that we cannot handle.
the above is the "how to operate a website for a new company that is shared by suyou.com and everyone SEO ranking work", thank you very much for your patience to read this article. we will provide you with more information on reference or learning communication. we can also provide you with:enterprise website construction, website imitation, website copying, imitation site, foreign trade website construction, foreign trade website construction, company official website productionfor services, our company serves customers with the service concept of "integrity, professionalism, pragmatism and innovation". if you need cooperation, please scan the code to consult, and we will serve you sincerely.
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