SEO Optimize the process, SEO What are the optimization processes?

Step1： Target market business analysis

1.Website analysis: analyze the structure, navigation, code, Robot.txt、404 As well as specific details such as 301 settings to ensure compliance with subsequent websites SEO Requirements, specific website requirements.

2.Competition analysis: Check the difficulty of content keywords in search engines and the corresponding competitor websites in order to develop excellent and effective SEO Optimization strategy.Recommended to use this place Kwfinder and Semrush etc.

3.Initial keyword collection: collecting related to industry and products niche Keywords, study the search intention of the customer base and ensure the correctness of the optimization direction.You can imagine if you were a customer who bought a product, what would you type into the search engine to find what you were looking for?Of course, there are many better ways to achieve this, such as asking customers or the salesperson in charge of customers.

Step2： Keyword research

1.Keyword analysis: Further determine the initial keyword list and use relevant keyword tools to expand more related keywords and long-tail keywords.Analyze the search intention, search volume and competition difficulty of keywords, and select appropriate keywords for subsequent page layout.Note that you do not ignore other keywords, singular and plural forms, spelling differences and error issues.

2.Ranking evaluation: Clear the difficulty of understanding current keyword competition in order to accurately evaluate future website rankings.It is recommended that everyone use it SEMrush Or Excel To count the changes in the weekly rankings,Keyword rankingWhile the changes are made, we can also observe improvements in website traffic.

3.Keyword rankingGoal setting: Clearly formulate keywords or website traffic improvement goals to optimize traffic funnels in the later stage.Some people think this goal is difficult to set, it doesn’t matter. Just take it simply, for example, the website traffic this month is 100. IP, Then work hard to increase to 200 next month IP. Each goal will make the optimization process of the website specific and tangible.When this step is repeated many times, you will have a clear understanding of whether the keywords are easy to do and website traffic improvement.

Step3： Content optimization and submission

1.On-page SEO： On the website pageseoLayout problem is the whole SEO One of the important links in the optimization process.OK On-page SEO It not only ensures the readability of the article, but also has reasonable keywords and internal and external link layouts, which is very conducive to the website's ranking in search engines.Let's take a look at it below On-page SEO Some points that need to be paid attention to in this article.

①TDK Choice

title( Title）： The title of a web page represents the core point of the web page, which is to tell everyone what this web page does.Titles based on keywords help determine the theme of the page and optimize the direction for the page that contains keywords.

describe (Describtion)：Due to changes in Google's algorithm, meta descriptions no longer directly affect rankings, but they will directly affect the click-through rate of the website.The gap between a 3% click rate and a 0.3% click rate is often fatal.

Keywords (Keywords)：We strive to achieve three goals for keyword selection, accurate positioning, large search volume and low competition difficulty.

②Keyword layout: The overall layout of keywords follows the principle from top to bottom: title or h In the tag, layout the core keywords;The core keywords appear in the first 100 words of the article;Make sure that the core keyword appears 2-3 times on the page;Layout long tail keyword keyword keywords;Use bold or tilt effects

③Internal and external link layout: In order to increase the connectivity of the website, visitors can easily reach other pages of the website.Reasonable internal links are beneficial to web pages SEO For the improvement of ranking, it is recommended to add 2-3 points in the article to better.The external links in the website cannot convey weight to the website itself, but laying out high-quality outbound external links is conducive to increasing Google's trust in the website.

④picture /Optimization of video: Pictures must be compressed losslessly before uploading, otherwise it will affect the loading speed of the website.In addition, the name and description of the picture must correspond to the product that responds to.Optimized picture Alt Label.For video, it is recommended to upload the video to YouTube If you like social platforms and then embed them in the website, it will help improve the loading speed of web pages.

2.use Rich Snippet Improve the website CTR： The click-through rate of the website is very important for the website, so we recommend that the website be installed. Rich Snippet Related plugins, generate structured data, and increase the click-through rate of the website.

3.Generate for Google and Bing Sitemap: Make it easier for search engines to index your website.create XML and HTML Version. Html Version is the first step.pass Google and Bing Webmaster Tools Submit Site Map.

4.Submit website to search engines: Sometimes it feels that the inclusion of search engines is too slow, so we can directly transfer the Url Submit it to search engines so that the web page will be indexed by the search engine.

Step4： External link construction

“The content is the king, and the external link is the king." I believe a lot SEOer I have heard this sentence, but with the adjustment of Google's Panda algorithm, external links are SEO The help is greatly reduced, but it is still a long way from outdated.Therefore, we still have to do external link construction.There are three functions of external links: direct traffic to increaseWeb page weightAnd trust attracts spiders to crawl, speed up the inclusion of types of external links and how to make external links.

Step5： Monitoring and maintenance

1.Monitoring: In the later stage, we need to monitor the ranking status and traffic status of the website to ensure SEO The effectiveness of the strategy.Of course, there are also the ranking status of each keyword and the traffic it brings.

2.Maintenance: It is very necessary to continuously increase and modify keywords and website content to continuously improve the ranking of the website in search engines.This will cause the website's traffic to continue to rise, avoiding stagnation or decline.Of course, you also need to test the website at any time to avoid other conditions.Later external link construction is also indispensable. The continuous growth of related external links will bring great benefits to the website.

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