SEO How to write a product description that is beneficial SEO Product description?

Search algorithms tend to evaluate web pages, originality and relevance. So if you want your page to be at the top of your search results, you need to help with your product page SEO Description.

Before you start planning how to write a description, you need to think about these questions:

1.What keywords do you want to optimize for?

2.How long will the description be more appropriate.

3.You should write a description for search engines or customers.

4.What kind of content to write.

1. Correct SEO Product keywords

Keywords are always the main means for search engines to judge intentions, so the right keywords are the basis for all other optimization work. So how do you find the right keywords and how to deploy them on the page?

1.I believe that everyone has a basic understanding of your products, and also has a rough understanding of what keywords are in English. Here we need to verify whether your cognition is correct.

2.The basic tools we will use are naturally the search engine itself. Search directly for your current product keywords on search engines, and then verify whether it is your product based on the search results. The search results for images may be more intuitive.

3.Then you need to further obtain more data and information, and then decide which words you need to use. More professional tools are needed, such as Google ads planner， Semrush, Moz, KWFinder。 The specific usage methods are not described here. In short, through these tools, we can easily obtain:

Keyword search volume (basically monthly search volume)

Keyword search popularity (big words and short words are basically highly competitive)

Related keywords (synonyms, long-tail words, etc.)

Now that the keyword has been found, how can we make good use of it? Therefore, we have summarized the following places that are suitable for embedding keywords without being judged as keyword piles. Here we Shopify Examples of background settings:

Product title (appears once)

Product Description (appears 1-2 times)

Product link (appears once)

Product Pictures ALT Text (appears once)

2. The description length is determined based on popularity

The correct number of content descriptions is also SEO a crucial part of the But it is obvious that this length is not a certain length, but depends on the user's intention strength. You should know that the content is mainly written for people to read, and obviously when your brand awareness or the product itself is not very well-known, users need a lot of content as a basis to be convinced and buy.

All in all, the less you are a target group that doesn’t understand your product and its characteristics, the more detailed you need to facilitate their purchases. So here are 3 factors that you need to consider in advance:

1.Target group.

2.Product popularity.

3.Is the product characteristics unique?

3. Good content attracts people, high power attracts Google

Good SEO The primary principle of content is to write content for people, not search engines. The goal of search engines is to enable users to obtain accurate, high-quality and valuable content. In the early days, because the technology and experience were still in the exploration stage, there might be some loopholes for the website to drill, but the shoe iteration will soon be more. Content that is useful to users is what people and search engines pursue together.

4. Tips for writing product description

The readability, convenience and appeal of product descriptions are the main ones for people, while SEO In other words, relevance and originality are more important. Therefore, how to perfectly combine these characteristics is something that should be considered when writing content.

Here are a few tips for writing a product description:

1. Create an audience portrait

It is said that you should think from the perspective of others, so before this, what you need to figure out is who to change your position. When you understand the audience of the content, you can investigate their behavior, preferences and pain points, and then conduct a preliminary planning and evaluation of the content.

2. Highlight key points

You should know that Internet buyers usually browse very quickly. Compared to a long list of difficult-to-read texts, several key selling points are listed separately, and titles are blackened, which can help them focus when scanning the page.

3. Sentence concise

When writing papers in college, you may use various innovative and difficult words when writing English. Unfortunately, this will not help your content, but will reduce its readability.

4. Information volume

Search engines are more willing to give pages with sufficient information to rank higher. The amount of information does not refer to the number of words, nor does it mean a promotion-like text, for example” best seller”, “top ranking” These are all texts that have no information and have a certain deceptive mentality.

5. Unique and original copywriting

Even for the same brand, the same website, and the descriptions between different product pages cannot be repeated. In the past, some websites liked to copy the descriptions of their peers directly and adjust them slightly to make them look unique, but with the development of technology, this method will no longer work well, and will still cause your website to suffer punishment and lead to a decline in ranking.

6. Interspersed keywords

This has been mentioned above, how to naturally insert keywords into the page.

In short, there is no unchanging standard, but sellers and search engines have a common goal, that is, user experience, and content that is valuable and convenient to users is good content.

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