What is SEO？ What should I do?
In the online world, search engines are an important medium to guide users to discover information. The ranking gap displayed by search results is related to the size of search exposure and traffic, and will also affect users' perception of the company. Now SEO The importance to the company can be said to be more obvious than before.
SEO It has many benefits for the company. The following are 5 major features:
1.This is a low-cost, high-reward, long-term effective online promotion method with long-term
2.It allows more people to find the products or information they need faster
3.Increase exposure to corporate websites, increase visibility and credibility
4.Advertising costs are gradually increasing, which can make up for the limited advertising budget
5.Can influence and increase sales conversion rates in other marketing channels
1. On-site optimization
There are many things that need to be done in site optimization, and the first and most important thing is content. Because search engines are to find content results that can meet user needs in a better way, and then use this to create a win-win situation (search engines, users, and websites). Moreover, no matter how the marketing methods and trends in the future change and develop, content will be the key point. Any industry has content, but you need to know how to display the content. This is also a good thing to do at present. SEO important part of.
Just as any marketing technique can’t help sell bad products, if the content of the website is poor, the role of SEO is very limited. In addition to creating good content, you must do the following:
1.Keyword research－Keyword research is an important part of the content, and it is also SEO A very important topic. Because the page title and text need to include target keywords, random use of keywords will also damage search rankings rather than improving efficiency. Keyword research is not a one-time thing, it is actually the opposite. SEO It is necessary to conduct keyword research repeatedly or continuously re-evaluate the use of words.
2.Content update－Updating your website more frequently can have a greater chance of improving your search rankings, but launching new content is only one way. As long as the content is great, you can still get good results only when you update it once a month. If the website lacks these two features, search engines will automatically make a fuss and often display bad results.
3.Website structure－This part is largely related to technology, but it is almost not very difficult to achieve. A good website architecture can also bring users a better user experience. The easier it is for the website to be visited and understood by search engines, the more advantages there will be in search ranking. Ideally, the website structure must be formulated before the website is completed, which can also avoid unnecessary modification costs.
4.Action version－ If the website lacks a browsing design that matches the mobile device, it is very easy to lose these traffic.
5.Web page speed－Time is money, time is really more important than anything else, this is used for SEO The above is also applicable. Google This is proven after research and says if the read time is longer than 7 seconds, the likelihood of someone bounces from your website will increase by 113 ％。 ”
6.HTTPS and SSL－ Security has been seen as one of the ranking factors, and people also worry when the website is not secure.
2. Off-site SEO
Off-site SEO Follow the site SEO It is equally important, it is not something to choose one of them, but to complement each other. This section contains the following 4 main parts.
1.Trust－TrustRank yes Google A way to check whether the website complies with the norms and standards. For example, well-known brands are relatively easy to gain trust, and come from authoritative websites (such as. edu or. gov External reverse links of domain names are also helpful. In addition, users' usage behavior will also affect search engines' evaluation of the website. For example ； Suppose I'm looking for nearby gentleman hats and click on the first three search results to compare.
2.External reverse link－Some people will say that external reverse links are SEO Everything is a big mistake, but this is indeed SEO part of. Most people only look at the number of links, which is also a huge mistake because search engines may ignore low quality or junk links, and even have bad effects.
3.Personal factors－Although personal factors are uncontrollable, there are still some practices that can be taken to increase the chances of reaching a specific audience. For example, different countries have different habits of using words, and traditional Chinese simplified Chinese will also lead to different results. When the target ethnic group has a exaggerated language family, it is necessary to consider building a multilingual website.
4.Social Media－Social media itself seems to have nothing to do with search engines, but in fact SEO There are quite a lot of driving forces behind it, and the main source of influence is sharing, which in turn includes quality and quantity. This is very similar to external reverse links, that is, who comes from the sharing of different importance, and how many they have will also have different levels of influence.
The above is what Suyou Network shares with everyone "What is SEO？ What should I do? "Thank you very much for your patience to finish this article. We will provide you with more information on reference, use or learning and communication. We can also provide you with: Enterprise website construction, website imitation, website copying, imitation site, foreign trade website construction, foreign trade website construction, company official website productionFor services, our company serves customers with the service concept of "integrity, professionalism, pragmatism and innovation". If you need cooperation, please scan the code to consult, and we will serve you sincerely.
TAG Label:SEO optimization SEO Ranking
