seo what content is included in the service? how to evaluate it seo service effect
there are two main methods for promoting a newly established website. the first is paid baidu bidding promotion, and the second is seo website optimization. bidding promotion is simple and simple, which means spending money to rank, so that your website ranks ahead of baidu. the more you spend, the higher the ranking will naturally be. this method is simple, fast and effective, but it is not a one-time and for all. once you no longer pay for promotion, the website ranking will fall immediately. companies with certain strength will choose bidding promotion and seo do it together and complement each other. the website is at the forefront, which is a manifestation of "strength and valuable".
the second method is what we often say seo website optimization means optimizing the website according to baidu ranking rules, so that the website will naturally rank ahead. this method is a long-term flow type, and it may not be effective quickly, but it is sustainable. 80% of the traffic of a website comes from seo。 compared with the bidding promotion method, seo promotion has the advantage of high cost performance, and it can achieve better results by spending only a small amount of money. therefore, many small and medium-sized enterprise websites choose this promotion method.
one, seo what services are included?
1，search engine seo optimize services
seo services generally include website content optimization; website technology is perfect and complies with search engine rules; website long tail and brandkeyword rankingimprovement; website analysis, diagnosis and strategy; keyword analysis and optimization; website structure analysis and optimization; user experience optimization; competitor research and analysis; traffic improvement and long-term maintenance of natural search; website maintenance team seo comprehensive improvement of capabilities, etc.
2，seo optimized service process
①make various diagnosis of the website; ②tailor-made implementation plans and plans; ③training network maintenance personnel; ④regular assessment seo effect; ⑤questions and project management; ⑥implement the plan according to the schedule.
two, seo website optimization service solution
1.keyword analysis (also called keyword positioning)
this is to proceed SEO the most important part of optimization, keyword analysis includes: keyword attention analysis, competitor analysis, keyword correlation analysis and website layout,keyword rankingpredict;
2.website architecture analysis
the website structure is conducive to the crawler preferences of search engines SEO optimization. website architecture analysis includes: eliminating unreasonable design of the website structure, realizing tree directory structure, website navigation and link optimization;
3.website directory and page optimization
SEO it is not only to make the homepage of the website have a good ranking in search engines, but more importantly, to bring traffic to every page of the website;
4.content release and link layout
search engines like regular website content updates, so the reasonable schedule for website content is to SEO one of the important tips for optimization. link layout organically connects the entire website, allowing search engines to understand the importance and keywords of each web page. the implementation reference is the first keyword layout. the friendly link battle also unfolds at this time;
5.talk to search engines
submit sites that have not been included to major search engine login portals. watch in search engines SEO the effect of site: your domain name knows the inclusion and update of the site. pass domain: your domain name or link: your domain name knows the backlink status of the site. better to realize dialogue with search engines, it is recommended to adopt Google webmaster tools;
6.create a website map SiteMap
create a website map based on your own website structure to make your website more search engine friendly. let search engines pass SiteMap you can access all web pages and columns on the entire site.
it's better to have two sets siteMap, a set of users facilitate customers to quickly find site information ( html format), another set of search engines to facilitate search engines to know the website's update frequency, update time, and page weight ( xml format). created sitemap it should be consistent with the actual situation of your website;
7.high-quality friendly links
create high-quality friendly links, for SEO optimization, it can improve the website PR value and website update rate are very critical issues;
8.website traffic analysis
website traffic analysis from SEO the results guide the next step SEO strategy, and also has guiding significance for website user experience optimization. traffic analysis tool, it is recommended to use analysis tool Google analytics analysis tools and baidu statistical analysis tools.
3. how to evaluate seo service effect?
do seo the company will promise how many keywords there are rankings and how many rankings are, but it will continue to observe the stability of these words. it is normal to fluctuate occasionally, but the fluctuation is large and the drop speed is very fast. then these words may only be temporarily brushed.
2.search engine index number and backlink number
that is to say one SEO for an optimized site, the search engine index number and the number of backlinks should be increased compared to the original one, of course, the premise is that other conditions remain unchanged.
3.website traffic (du stand IP and PV)
look at the amount of traffic, and at the same time, see whether the traffic is stable and whether the fluctuation amplitude is large.
4.PR
PR it is a sign that google's website evaluates the quality of the website, but unfortunately it is no longer updated. if passing SEO optimized website, PR if it drops from 4 to 1, it can only indicate the optimization failure. PR if it's always 0, that means SEO if you don't do it properly, a website optimization will be over PR it should also grow with the growth.
5.Alexa ranking and china website ranking
many people don't pay attention to this at the moment, but these indicators should rise. alexa if the rankings of chinese websites are declining, then SEO the effect is definitely not very good.
6.search engine traffic as a percentage of total traffic
if the traffic coming through search engines cannot grow, it also means that this time SEO the optimization failure is, of course, the premise is that if other conditions remain unchanged, if the traffic caused by advertising increases, the traffic brought by search engines will definitely drop accordingly.
7.bounce rate
if the bounce rate of a website is 100%, and it is also 100% after the optimization is completed, it means that the optimization is very failed. the bounce rate should follow SEO the optimization gradually decreases, and the fewer visitors jump out means the more successful the optimization is.
4. jiwo media’s choice seo several suggestions for service
1.if you do not arrange for a dedicated person to insist on updating the content of the website according to certain requirements, SEO the effect cannot be maintained.
2.even if you ask SEO the website optimization service is very good, and they can only promise within a certain period of time, usually 3 ～6if you want to continue to maintain the ranking results of the month, you have to continue to pay.
3.anyone who cares about word of mouth SEO services cannot be promised to guarantee yourskeyword rankinglocation, they can only promise to improve your website traffic and traffic quality through website ranking optimization. although their most critical method is to improve the overall ranking of a large number of relevant keyword searches.
4.don't believe in technologies that can guarantee ranking results in the short term, it is likely zuobi。
5.to do it well SEO work often requires a comprehensive revision of the website, and enterprises must also make a full estimate of the cost and time invested in this regard.
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TAG label:SEO optimization
