SEO Optimization basics: SEO Advantages and disadvantages

First of all SEO Advantages,

1、Free traffic (SEO The biggest advantage )，SEO Ranked traffic does not require payment per click. As long as you have a ranking, you can get search engine traffic for free.

2、High user trust, search engine users trust non-advertising content more. Under the same conditions, SEO Traffic is more recognized by users, which is why various search engines always make advertising results exactly the same as organic search results, which makes it difficult to distinguish.

3、Low cost, SEO Optimization is to use technical means to improve rankings, and the costs mainly come from labor costs.

SEO shortcoming

1、slow (SEO The biggest disadvantage )。How many months does a small and medium-sized website launch period take, even for large websites SEO It will take several weeks to see the effect.If you are slow, you will not see the direct process of money turning into traffic and customers, and it will be difficult to count the input-output ratio.

2、Uncertainty, search engine algorithms cannot predict, and a large number of front-line operations are needed to test, each website, each SEO The technicians also have their own characteristics, which bring uncertainty to the final result.

3、There is a lot of competition and high difficulty. SEO The ranking is basically fixed. Many keywords are already in the Red Ocean market. There are only 10 positions on the homepage. If Baidu products are subtracted, there are fewer positions that can compete, so it is naturally becoming more and more difficult.

It is important to understand these pros and cons, but most of the content on the network ends here.This is obviously not enough.

These advantages and disadvantages are like the attributes and skills of each hero in the game. It is important to understand their attributes and skills.But more importantly, it is to be able to develop combined skills and take away the enemy in one set.

So how to play combination skills?

We SEO The biggest advantages and disadvantages are brought into the coordinate system to take a look:

First, we draw an axis based on the process cost, which represents the traffic cost wirelessly approaches the benefit, similar SEM。 The following represents free clicks, and SEO， The traffic cost is infinitely approaching 0.

Then, draw an axis according to the effect speed, and the right side indicates that the effect speed is fast, similar SEM The effect on the left indicates that the effect speed is very slow until there is no effect.

Based on this axis, we can roughly divide it SEM and SEO Placeholding of traffic. sem The effect is almost effective when it is online, but the cost must be paid according to the traffic. SEO In addition to being slow to take effect, it can cover almost most of the range.

Thus, we can further study what directions can be entered and utilized.

For example, use traffic for free +Low cost features.If the technical strength is sufficient, the fixed human resources investment cost can be used to leverage exponential growth. SEO flow.

because SEO Traffic does not require click payment, and the increase in traffic does not require corresponding labor cost growth.so SEO The more traffic, the lower the traffic cost. SEO Traffic can dilute the total traffic cost of the company and form a competitive advantage of the company.

For many C For end companies, if you want to get a stable head (top)Location, relatively low traffic costs are a very important competitive advantage.

at this time, SEO Traffic will play an almost absolute role.

At the same time, if you get it first SEO flow, SEO The disadvantages of slowness become a competitive barrier for the enterprise, forming a time advantage and gaining priority.

From another area,

If the time requirements are not high, it can be accumulated over time through ultra-low-cost operations SEO Basic, thereby maintaining one or more websites at low cost to make profits.

SEO There are many personal webmasters in the industry, or there are many familiarity with them. SEO The individual webmasters accumulate their own website traffic through this low-cost and long-term method.

Of course, if the technology is confident enough and the money is invested enough, it can also be shortened. SEO Effective cycle, fast (Relatively speaking )Seize an industry SEO flow.

Hope my explanation will help you understand SEO advantages and disadvantages.I wish you to find the right cost, time and traffic expectations as soon as possible and launch your own combination punch.

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TAG Label:SEO optimization