What is SEO，SEO What are the tips?
SEO（Search Engine Optimization） That is, search engine optimization. seoIt is a kind of way to optimize the layout, keyword distribution, internal links, external links, etc. of the website to make search engines more recognized by the website, thereby improving the overall websiteKeyword rankinga technology of
Simply put, seo It is a means of website optimization for search engines. seo The purpose is to obtain user traffic from search engines.
Search engine ranking algorithm
Different search engines have different ways of judging web page quality, but they are all similar and they are all designed with user experience as the starting point for ranking algorithms.
so, seo The methods and methods are similar.
Currently, search engines that domestic users use most include: Baidu Search, Bing Search, Sogou Search, 360 Search, Shenma Search, Toutiao Search, Google Search, Quark Search, No-Chasing Search, Apple Search etc.
Below is Apple Official statement of search ranking algorithm:
When ranking web search results, Apple Search The following factors may be considered:
Aggregate user engagement with search results The correlation and matching of search terms with web topics and content The number and quality of links in other pages of the website are based on the signal of the user's location (approximate data)Web Designfeature
Learn from one example and the design principles of ranking algorithms of other search engines are also in line with the above points.
Let’s talk about your understanding of the above ranking algorithm one by one.
1、Users' aggregate participation in search results
The so-called aggregation participation rate is the user's click-through rate. The higher the click-through rate, the higher the search engine will be ranked.
Therefore, when optimizing a website, the webmaster should consider a question: How can I make my web page click-through rate higher?
This leads to two methods: one is to use technical means to increase clicks to increase the number of clicks, and the other is to attract real clicks from users by optimizing titles, descriptions, etc. The former belongs to the so-called black hat seo， The latter belongs to the so-called white hat seo。
No matter whether it is a white hat or a black hat, it can make the website higher ranking, but the black hat is easier to be punished by search engines, while the white hat is safer, but the optimization time of white hat is relatively long.
2、Relevance and matching of search terms to web topics and content
When search engines return content to search users, they will first segment the user's search keywords, and then use the keywords after the word segmentation to query the index database. Web page indexes with high keyword matching will be returned to the user.
The so-called web page index is a kind of cache of web pages by search engines. Each word in this cache will be identified by the search engine's algorithm to match search keywords.
Therefore, when optimizing a website, the webmaster should consider a question: How should keywords be distributed in my web page to better reflect the theme of the web page?
This leads to two methods: one is to brainlessly pile up keywords in the web page, and the other is to layout keywords reasonably.
The so-called brainless pileup means that the specified keywords are constantly repeatedly placed on the web page, which are meaningless to the user. Usually this method will get rankings in a short period of time, but the rankings will disappear soon. As long as the user clicks on such a web page index, the search engine will analyze the clicked web page. If the keyword distribution is abnormal, the index will be cleared. Google is the fastest processing speed when it comes to cleaning up this kind of cheat index.
The so-called rational layout of keywords means that a large number of related keyword links are piled up on the web page. The content pointed to by these links is of reference value to users, and search engines recognize this approach.
Therefore, if the keywords are optimized properly, the ranking of the web pages will rise and the website traffic will follow.
3、Quantity and quality of links in other pages of the website
To be precise, it should be: the quantity and quality of the links of the website in other websites. That is, the quantity and quality of the external links of the website.
If a website has many external links, search engines will think that the website is very popular with users, so the content of the website will be more recognized and the ranking will naturally follow.
If the external link is placed on a more authoritative website, it is equivalent to an authoritative expert saying to the search engine: Well, this website is good. You can crawl its web page and recommend it to more people by the way. In this way, the ranking of the website will naturally rise.
Therefore, when optimizing a website, the webmaster should consider a question: how to increase the number of external links on my website, and how to make authoritative websites recommend my website?
Here are several methods:
One is to build a large number of websites by yourself and place links to the optimized websites on these websites, that is, site group optimization；
One is to hack other people's websites and hang links to their own websites on other people's websites.；
One is to use the search function of other websites to type the domain name of your own website into the search terms. If the search engine includes this search page, it is equivalent to leaving an external link, but Baidu explicitly denies such external links.
One is to spend money to purchase external links from authoritative websites and place your own external links.；
One is to exchange friendly links with other websites, that is, recommend each other.
Among them, the exchange of friendly links is recognized by search engines, while other methods are suppressed.
4、Signal based on user location (approximate data)
When a user searches, the search engine will obtain the user's search ip Address, according to ip The address confirms the approximate area where the user is located, and then obtains content that is highly relevant to this area from the database and feeds it back to the user.
That is, if users in a certain region often search for a certain term, the word will be marked by search engines, making it easier to recommend it to people in this region next time.
This is why searching for the same one in different provinces and citiesKeyword rankingBut there are different reasons.
The author has nothing to say about this algorithm. This is a kind of concern for users by search engines and there is nothing to talk about in website optimization.
5、Web design features
The so-called web page characteristics are the aesthetics of the web page. The more beautiful the web page is designed, it will be favored by search engines, and at the same time it will give more opportunities to display, and the click rate will naturally rise.
However, a search engine is a machine. How can a machine judge the beauty of a web page? This requires this machine to do a lot of page analysis, namely machine learning. This involves the scope of artificial intelligence.
In fact, the search index is an intelligent robot, and a robot that is constantly learning and improving.
The older the search engine, the better the user experience will be, while the new generation of search engines are slightly worse.
Therefore, when optimizing a website, the webmaster should consider a question: How to make my website look beautiful?
This requires webmasters to learn web design technology and improve their aesthetics.
Conclusion
The above algorithmic factors are obviously showing a downward trend, among which click-through rate is the most important, and web design is the most important. As long as the web page is not designed with a particularly bad design, it will be included in search engines. Some search engines even transcode web pages to make them look more beautiful, which is the so-called "web page transcoding".
Finally, what I want to say is that no matter how you optimize a web page, the ranking of this web page cannot be permanently guaranteed, because the content of the Internet is constantly changing, and there will be better web pages to replace your web page ranking at any time.
Therefore, the number of articles updated on a website is very important. The more updates are made, the faster the keywords fall out, the faster the speed of your website’s ranking will be.
The above is what Suyou Network shares with everyone "What is SEO，SEO What are the tips? "Thank you very much for your patience to finish this article. We will provide you with more information on reference, use or learning and communication. We can also provide you with: Enterprise website construction, website imitation, website copying, imitation site, foreign trade website construction, foreign trade website construction, company official website productionFor services, our company serves customers with the service concept of "integrity, professionalism, pragmatism and innovation". If you need cooperation, please scan the code to consult, and we will serve you sincerely.
TAG Label:SEO optimization
