SEO What are the specific work?
The so-called SEO， That is, search engine optimization, through SEO Let the website rank high on relevant keyword search pages, thereby obtaining more traffic and finally achieving conversions.It can be said that no matter how the Internet develops, as long as there is a search engine, search is still the most direct way for people to solve problems. SEO It will never be outdated.
one,Website construction
SEO It is inseparable from website construction. If you want to rank the website at the top, the first step is to let the search engine crawlers crawl the website so that they can rank according to the algorithm. If the crawlers cannot crawl the website page at all, there is no ranking.Therefore, at the beginning of the website building, it is necessary to SEO Consider it.It mainly reflects the following two aspects:
Reasonable website planning
The main ones are the flat layout of the website, auxiliary navigation, internal link design, page structure, etc. The website is planning in the early stage, which is equivalent to preparing for the arrival of the crawler, so that the crawler feels that this is a friendly and tidy website.
Website code optimization
This mainly includes site maps, robots File, 404 template, 301 redirection, pictures ALT、title Tags, websites TDK、 Keyword optimization, nofollow、 page meta etc. Through code optimization, the crawler crawls more smoothly in the website, pass the keywords of the website to the crawlers for better crawls, make their crawls more smoothly in the website, and clearly pass the keywords of the website to the crawlers so that they will not get lost or be caught when they are not crawled.
2. Content filling
The content of the website is the core element of the website and is a filling work carried out around corporate brands and business products. When adding content to the web page, you should pay attention to the following points:
Keyword layout: keyword layout in title and article paragraphs;Keyword layout at the first paragraph and end of the article;Long tail keyword layout, etc.Internal link construction: It is mainly reflected in setting up anchor text in the article.Article content: Although crawlers prefer original content, they should be based on the theme of the website and ensure the verticality of the website content. Don’t make the website content lack the theme because you pursue originality too much.Update frequency: The frequency should be stable. The frequency depends on the content of the company's website. The popular ones can be updated more frequently, such as updating every day or 3-5 articles per week;For websites with niche directions, there is a lack of content and cannot be updated every day or weekly, you can also choose to update two Mondays or monthly. Never update frequently to make the website content look rich and repetitive articles without connotation.
3. Off-site optimization
The so-called off-site optimization is actually external links. You can use friendly links, forums, blogs, abstracts, self-media platforms, etc. Please be careful to make high-quality external links. Never do not make spam external links, as they are likely to be downgraded by search engines.
4. Data analysis
Through Baidu webmaster tools or other platform query tools, you can see the relevant visit data of the website, such as source keywords, user access paths, etc., through the relevant data, you can use the following data to SEO Real-time monitoring of work and plan ahead. If the traffic of certain keywords declines, you can develop a solution.
5. Competitive product analysis
In addition to doing a good job in and out-of-site optimization of your own website, you also need to analyze the ranking of competitors. The competitors' keyword settings, external link distribution, internal link layout, website structure, and article publishing frequency need to be analyzed. Only by knowing yourself and your enemy can you win a hundred battles.
In summary, SEO The work seems simple and it is very complicated. SEO The staff should understand the front-end of the website,Website Design、Many skills such as article writing, data analysis, etc. No matter which link there is an error, it may affect SEO Progress of work.
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TAG Label:SEO optimization
