What assets can website design bring to companies?
We think mdash;— Enterprises of slightly larger scale, even companies that have registered a company, need to build a website, including template websites, customized websites, system websites, etc.You can choose any type and function as needed, but you must not ignore it.
We admit mdash;— Building a website is an expense and does not ensure revenue is generated.But, it is necessary to do it.
We think mdash;— In the process of building a website, companies can bring some assets to the company, including tangible assets and intangible assets.
Corporate brand assets
Businesses must be required to build websites VI System, including LOGO、 Slogans, icons, etc., are the basis of the brand, especially for enterprises in the consumer field. VI Design is a must.Enterprises of scale need special design and upgrade VI， However, small and micro enterprises often choose to design when building websites VI， The website building company can also undertake this job.
And, the first time design VI， It often becomes the original state and core of the brand.
For example, Nike's counter-hook logo was designed by a college student and costs less than $100.However, today, Nike's brand equity is valued at more than US$30 billion, making it the most valuable clothing brand in the world.
Corporate promotional materials
The company's physical promotional materials include handbags, brochures, corporate picture albums, event pages, door heads, etc. The design work of the company's website can be preceded by other materials design and production work, because the company's color scheme, UI Design, etc., can be directly used for corporate materials.Material design and website design have similar parts and overlapping parts.
Enterprise management assets
We believe that the management assets of an enterprise include management concepts, corporate strategies, corporate business categories, corporate directions, etc.We believe that in the process of building a website, the company's head will analyze peers, and the website building company also requires the company to provide concepts, business and other information. In this process, the company's head may better understand the company's location, market and future direction.This is also part of the company's assets under management.
Corporate knowledge assets
In addition to patents and works, corporate knowledge assets are not only knowledge assets, but also the design, data, etc. included in the website are also knowledge assets.Especially the customer database, order database, browsing database, etc. in the enterprise mall are important and even core knowledge assets for the enterprise.
Such knowledge assets can only be achieved through website building.
Enterprise Investigation Assets
In carrying out new businesses and enterprise operations, market research may be required, including which products are popular, where customers are distributed, etc. Through website building and operating websites, analyzing website heat maps, analyzing user click behaviors, analyzing visitor trajectory, collecting visitor feedback information, etc., is also a channel and method of investigation that can provide guidance for enterprise operations.
So, our conclusion is mdash;— Even if a company does not make money by building a website, it still needs to be done because it can obtain a lot of corporate assets.
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