How to optimize videos to improve website user experience

One of the easiest ways website owners can improve their user experience is to implement videos on their website.Why spend hours revising a copy or guide when a video can be condensed in minutes?Using videos wisely is a great way to put users first and enhance the user experience of the website. 
 
Videos seem unlikely to be an optimization target, but you'll be surprised at the complexity behind them.Are their file formats correct?The right size?Will they slow down the website?Are they too distracted?Are you sharing them correctly for the best SEO result?Let’s talk about this topic next!
 
 

The basics of video optimization

To make your website interesting videos!You must pay attention to some important technical details to make the website play more smoothly.
 
You don't want to waste your time creating content efforts and spend money, and finally find that the video is not available on your website.If the video may ruin the user experience of your website without improving it, you don’t want to add it for decoration either! 
 
 
 

Speed is key

Videos can be very dense in the memory of the website.Slow loading is the bane of all computer users. Google's research shows that when the page loading time increases from 1 second to 3 seconds, the chance of bounce increases by 32%, and when the page loading time increases from 1 second to 5 seconds, the chance of bounce increases by 90% seconds. 
 
The smaller the file, yours CPU The less you consume, the faster your website will be for your audience.
On the other hand, you also want the video to look good.You may get smaller file sizes, but if your resolution is too low, your customers won't even see what's in your video. 
 
8K Videos may cause your website to get stuck when trying to play, and 144 p The video isn't that intensive, but it has "potato quality" which you should avoid if you want a good user experience.We recommend a good 1080 p Video, but you can even go all the way to 480 p， There are still high-quality videos.
 
If you find out you only need 60 FPS You can play videos the fastest, consider upgrading your hosting provider。
 
 

Correct format

Much of the above mentioned comes down to the video format you use.There are many ways to host videos, from embedding YouTube Video to export it to a unique format.Let's take a look at a few options:
 

 
Online Services: YouTube and Vimeo Websites usually use MP4， This is the easiest way to host videos on your website – they won’t slow down your website because they are hosted on other platforms anyway. 
During the design process, you should be able to embed a line of code from the video to make it appear seamlessly on your website.In addition, appear in YouTube It is very useful for getting others to notice your website (but we will be in the dedicated SEO More content is introduced in the section!)
The downside of this is that you need to rely on these services to maintain your videos.If any of them must be down for maintenance, you will not be able to fix it.When it comes to copyrighted material and playing ads in front of videos, YouTube The problem is particularly serious. 
Advertising does hurt the user experience of your website, so make sure to set your videos to "private", but that means you won't be able to collect views and in YouTube Upload your video. Vimeo There are upload restrictions, too, so if you plan to use it multiple times, you may have to pay a subscription fee starting at $6.75 per month.
WEBM：use HTML5 It is the most popular and safest way to upload videos to your website, as you have complete control over its design, although it may take trial and error to get it to the exact size and shape required for your website.
Fortunately, you can insert videos into your UXPin In prototypes, so you can change what you want without affecting the on-site site.
MPEG and MOV：While these formats have their own advantages, we do not recommend them if you are optimizing your website.Their video quality is high and is a format recommended by the filmmakers, but they will certainly affect the overall speed of your website.If you plan to load lots of smooth animations and transitions on your page, we recommend using embedded YouTube MP4 or HTML5。

Users should gain control

An important part of playing videos on your website is to allow visitors to control it.Have them pause video, change resolution, and increase or decrease volume.Not doing this will most likely confuse and frustrate your visitors, which is the last thing you want.

UX Videos SEO Skill

Now that we know how to optimize your videos so that they really work on your website, the fun part is here!against SEO Optimized videos cover how to use videos on your website to truly enhance the user experience.Videos can be an effective weapon to attract users to your website, but you must learn how to use them. 

use YouTube and Google Search bar

Creating current-acting, fresh and relevant videos — and making them easy to find — is a big step to improving the user experience.As we mentioned earlier, upload your video to YouTube or Vimeo Then embed it means you can market your website through these social platforms.only YouTube There are 2.6 billion active users, so it is definitely worth your time to try and develop on this platform.
The first thing that makes your videos visible and shared is the title.Just try in YouTube and Google Search for content similar to your video to see what will appear.The trend is to let YouTube As a driving force for a platform to continue to operate, so don’t be afraid to draw inspiration from competition. 
Also, be aware of what is displayed in the recommended search, as these will be based on past user activity.They may be the key to giving you the ideas you need to move forward.
picture Google Trends Such tools are all trying to improve the website SEO The key to people.Giving users what they want when they need it will bring an excellent user experience, so keep this in mind when editing the user experience.
 
 

 

Don't replace all text with videos

While videos can be a great tool for user experience, don't go crazy.There are things like "over-optimization". Google Need text to place your website Google Search results page, so don't delete all text boxes instead of videos, as you may see traffic start to drop.

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