optoelectronics industry enterprise website planning and design
optoelectronics industry enterprise website planning scheme:
1: keywords:
XXXXX products, internet marketing, internet brands
two: purpose:
through the internet, better display of our company's products and brand information, improve the brand loyalty of online customers, and at the same time drive more order transactions, improve the online interaction between our company and customers, build a complete network marketing system, and provide complete network support services for the company's all-round channel expansion, and achieve success GREEBLE online brand.
three: website positioning:
1、 provide customers with our company's comprehensive information (including company, products, industries and other information resources), making the website a new support platform for promoting corporate image and expanding corporate brand;
2、 it is internet-oriented, convenient for the next step of online marketing promotion;
3、 increase customer attention, enhance online brand image, and make our company successful GREEBLE brand;
4、 provide strong online information support for engineering projects and channel markets;
5、 build an online information interactive communication platform for customers and establish a complete online service and tracking system;
6、 combining marketing with branded websites.
4. effects that can be achieved by the revised website:
1、it can package the official website in all aspects and has enough readable information;
2、achieve full maintenance updates and good exposure effects on the internet;
3、for Greeble brand promotion and channel marketing play a very obvious auxiliary effect;
4、while increasing customer traffic, customers can be maintained and their stickiness can be increased.
five: basic website architecture diagram:
1、home page main column structure:
2、column at the bottom of the homepage: contact us, legal instructions, website map, friendly links
6. specific column design instructions（the detailed column can be finalized):
main column description:
1、 front page
click the "homepage" column to jump directly to the homepage content page. the homepage content page mainly includes the homepage navigation bar.
it also includes the basic information section of each main column. in terms of content layout, the main and the order need to be clear, coordinated and unified. the design company can make several different layouts for us to choose from. at the same time, there is a picture advertisement in the column below the main column of the home page. you can carousel 5 pictures. clicking on the picture can open the information content section accordingly. the linked information content section can be the information section page in any column of the website.
2、 about our company
showcase the company's information in all aspects so that more customers can understand our company GREEBLE the brand, the development history and current status of our company, and the real-time update of information can better reflect the vitality and brand value of our company;
3、 product display
display our company's product information in all aspects according to product categories, and include key descriptions of the main products, new products and other information;
4、 engineering cases and applications
it includes two major contents, including representative key engineering cases and lighting applications of the company, and the subdivided content is described in the form of nesting text and pictures;
5、 light environment simulation space
it mainly displays the actual photos of the exhibition hall and store to fully display the application of lamps in the space, and at the same time, there are specific text descriptions for the display of each scene.
6、 news and updates
including company news, market trends and news, lighting knowledge and the latest exhibition information releases, etc.
7、 join in Greeble
this column mainly includes several sub-columns: talent strategy, talent welfare, training and development, latest recruitment, our company's style
8、 services and support
it mainly explains the service and technical support of our company in all aspects, including contact information of offices across the country, after-sales service, technical support, engineering project services and other information
9、 channel business
the channel business column mainly includes channel policies, online franchise applications, channel agency store consultation and other contents. among them, online franchise applications require a franchise application submission system, so that the backend can receive instant franchise information from customers and have prompts, and can also give customers instant reply.
description of the column at the bottom of the home page:
1、 contact us
including two major contents: the company's contact information and customer online message system
2、 legal notes
general legal terms of the company website
3、 site map
intelligently updated website maps, text tree structure description, with affinity, able to meet search engine spider crawling
4、 friendly links
friendly links include two forms of links, including pictures and text, for flexible choices.
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