Basic requirements for financial enterprise websites

1. Requirement analysis
As the business scale and employee scale of the financial company continue to grow, a relatively mature business operation and management mechanism has been formed, and the conditions and time to establish a company's external departmental website have been ripe.
The company needs to introduce itself, display its image and promote information to enable the outside world to understand the company further； The business department is eager to carry out product and service publicity and education through external departmental portal websites to help customers understand how specific business is carried out and continuously expand business opportunities. At the same time, external departmental websites are also an important public channel for companies to communicate and communicate with the outside world.
In addition, we should also see that at present, many domestic corporate financial companies have opened external departmental portal websites, such as China National Petroleum Finance Company, Guotou Finance Company, Sinopec Finance Company, TCL Well-known companies such as financial companies and China Southern Airlines Finance Company, and are operating well. In this regard, the company is already a "backward" element.
#Objective needs of financial companies
#Other financial companies have established external departmental account websites
#Are the financial company's conditions mature?
2. Website positioning and functions
Comprehensively observe the current situation of the external department websites of financial companies in other enterprise groups, and combine the objective needs of financial companies (current real needs and future development needs), we position the external department websites of the company as "image display". +Product and service promotion +A comprehensive website of the service platform. Specifically includes the following content:
（1）Show company image；
（2）Promote company products and services；
（3）Company news release；
（4）Financial Services Open Platform；
（5）Customer information feedback and communication.
From this we can draw the specific functions that the company's external department's website wants to achieve, including:
（1）Make customers understand the company quickly and easily；
（2）Find potential customers and boost business growth；
（3）Establish the company's open image and increase its popularity.
（4）It facilitates both customers and us to operate specific business and improve work efficiency.
（5）Collect customer feedback to promote improvement in service and management.
（6）Better communicate and communicate with customers.
（7）Provide the latest marketing information to reduce marketing expenses.
3. Website design principles
1、Practical principle
External departmental websites must be able to meet the company's objective needs (including current actual needs and future development needs), and must not be flashy.
*Can be run flash Animation    
2、The principle of artistic
The external department website should reflect the industrial financial attributes and characteristics of the financial company, and at the same time, it should also reflect the characteristics of concise, atmospheric, fashionable and beautiful in the art design and interaction design, which is obviously identifiable with the external department websites of the financial company of other enterprise groups.
3、Economic principle
The company's external departmental website should truly reflect the company's actual needs and find suitable suppliers within the established cost budget.
4、The principle of scalability
With the development of financial companies, more innovative products and businesses, important information, operating platforms, etc. need to be integrated into the company's external departmental websites in an appropriate way. The design of the front desk page can ensure that the company's website will not destroy the overall structure of the website after adding columns. The design of the backend database is highly extensible, and enterprises can add, delete and modify columns and categories according to their needs. New modules can be added to the home page.

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