Yahoo and Firefox cooperate: Can binding browsers save Yahoo
11On the 20th of this month, it is said that Yahoo and Firefox reached a partnership, and Firefox replaced the default search engine on the browser with Yahoo, and the previous Google was completely replaced by Yahoo.Firefox Browser has a large number of loyal users and has long been a household name first-line browser.However, in the field of search engines abroad, Yahoo's position is certainly not comparable to Google, so Yahoo needs more user portals.The so-called default search engine is actually a search box that exists when the user installs Firefox browser and opens the browser for the first time.If the user does not change the default search engine, the browser will always use the default one.
Browser is a must-have tool for users to access the Internet. Taking 360 search as an example, it can well illustrate the importance of a browser, especially binding your own products on the browser.When 360 Search was first launched, almost no users would know about this new search engine, but Qihoo 360 has its own browser.Moreover, the 360 browser has quite a lot of users in China, so after its default search engine is changed to 360 Search, it can gain a large number of users in a short period of time.Adding 360 Search looks very similar to Baidu, and many ordinary users regard it as Baidu.
In the foreign search engine industry, Google, Yahoo and Bing are mainly composed of them, which can be said to be a three-legged team.Both of them want to seize more market share, but Yahoo has been in a bad situation in recent years, and Yahoo is facing an embarrassing position of acquisition or acquisition.The purpose of this cooperation with Firefox browser is naturally very obvious, which is to seize Google's market share.But as the number one search engine in the world, Google's strength and technology are almost unparalleled.Therefore, Yahoo can only use other traffic portals to gradually erode the search market, which is somewhat similar to the strategy of 360 search.
The cooperation between Yahoo and Firefox is definitely mutually beneficial. Firefox has become Yahoo's traffic entrance, and some users who use Firefox will definitely become Yahoo's users.This is actually the exchange and sharing of resources between each other, but now is the era of mobile Internet, and Firefox does not have many users on mobile devices.Domestic users like to use it on their mobile phones UC Browser, as for the most popular mobile browsers abroad, it seems OPERA， Not Firefox.So if Yahoo can OPERA If we reach cooperation, we will probably achieve twice the result with half the effort.
The search engine battle has been PC The terminal is transferred to mobile devices, of course, mainly refers to smartphones.Search engines such as Yahoo, Baidu, and Google will not give up on the big cake of mobile devices, but will cooperate with popular mobile browsers to turn the default search engine into its own product.That would be the most direct and effective way.
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