online marketing focuses on strategy and execution
there are many and complex online marketing models, and many marketing strategies often have very clear ideas and strong conspicuousness. however, in actual application, the effects reflected are not ideal, and there are many reasons for such consequences, and the most important reasons are often ignored. in the entire process of online marketing, we must pay attention to strategy and execution. only in this way can we make greater breakthroughs in marketing and achieve higher marketing value. internet marketing must advocate that strategy and execution are equally important, not only reflected in planning and strategy, but also in grasping the execution ability in the later stage. in this case, why worry about not increasing product sales and not improving corporate image?
what breakthroughs are needed in strategy?
1、innovative awareness
internet marketing models are numerous and complex, and there are many similarities. the excessive similarity, coupled with the limitations of the industry, leads to the lack of further improvement of the marketing planning of the company, and the company has no stalemate in terms of interests. if an enterprise wants to develop further, as a manager, it must have an innovative consciousness and be innovative in planning strategies. it is urgent to break the traditional marketing ideas and develop more and more newer marketing methods. of course, there will be many restrictions in the process of innovation. at this time, we must combine it with our own actual conditions, speed up our progress in overcoming obstacles and becoming the first generation of pioneers.
2、subversive thinking
consumers often have been assimilated in their thinking and have begun to become confined. they have gradually lacked curiosity and desire for knowledge about the new things generated by the internet. therefore, managers need to subvert the traditional model in their thinking. although traditional marketing strategies have their advantages, they are becoming more and more declining with the changes in the market. subverting the traditional marketing model has begun, and more and more people are rushing to follow suit. it is precisely because it can subvert traditions and challenge authority to attract more consumers' attention and be more likely to get their promotion again. the tv series "new smiling proud wanderer" is a good example.
3、keep up with the times
every era has introduced new concepts, and new marketing models are gradually being explored by people. if you want to better utilize internet products, managers must be at the forefront of the times, otherwise you will definitely miss the opportunity to pay attention. as an excellent manager, if you want to be at the forefront of the times, you must pay attention to the current affairs of the internet, pay attention to the development trends of the internet industry, pay attention to the research and results of the internet industry data, conduct in-depth understanding and self-analysis from multiple aspects, and analyze its pros and cons. be prepared to keep up with the times and make progress in transcendence.
what should you pay attention to in terms of execution?
1、agree with thinking
as an executor, you must have some understanding of planning and strategy, and you should reach a consensus in your thinking, that is, you agree with the implementation of the plan from the bottom of your heart, which is operational. this will enable better execution, and will not retreat when encountering setbacks and overcome difficulties along the way. only by cooperating with thinking and execution can we be more handy in execution, and in execution, the degree of execution ability of the executor can be better demonstrated, and the degree of execution ability to be, and the effect of execution ability can be presented one by one.
2、execution first
it is important to make strategy first, but don’t ignore its competitiveness. even if the strategy is good, if you cannot seize the initiative, the marketing effect will often not be the best. in this regard, strategy and execution should be taken first in sync. it is very important to seize the market opportunity. this is directly related to the performance of the later marketing effect. at the same time, the quality of execution must be ensured, whether the execution is truly completed according to the standards or higher execution ability.
thinking summary:
in online marketing, planning and strategy runs through the entire process, and execution is the prerequisite for reflecting the value of strategy. therefore, strategy and execution are equally important and indispensable. planning must be done in the entire team, and everyone's execution ability must be improved.

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