suyou network talks about how to write a high-quality and qualified web page title
is the title important? there is no doubt that it is very important. when users see the most title in the search list, the search list for "website construction" shows the screenshot of our suyou network website.
in"changsha website construction-enterprise website design and custom development and production-suyou network website building company” is the title, with a larger font size and more conspicuous. whether the user clicks on your website, the title plays an important role. so how can we write it well?
if it is the home page, my idea is to tell the user our main business to include business-related keywords as much as possible, such as changsha, website, construction, enterprise, production, customization, design, development, website building, network, etc., and then the main keyword "changsha website construction”put first.
a high-quality title not only contains a lot of keywords, but also reads smoothly, but also highlights the company's characteristics. for example, high-end brand website customization highlights "high-end", "brand" and "customization".
in addition to the above key points, you must also remember to follow baidu's search guide and not to pile up keywords. if it is piled up seriously, baidu will forcefully modify the title of the search list to be the company name or site name. it looks very short and there will be problems at first sight, which will affect the user click rate.
the above is about writing the title of the home page. so are there any special attention paid to the title of the inner page?
the title of the website channel is also written: the generally recommended format islist/channel name - advanced channel(can save) - the site name, but i feel that i can play it freely, as long as i don’t pile up keywords, the website content and title can match.
website detailed page title writing: generally recommended format detailed page content title - site name. some websites also omit the site name.
the writing of the title of the detailed page is a place to pay attention to:
1、detailed pages are generally news information. the title of news information should match the content and should not be irrelevant. this is a severe crackdown on search engines;
2、don’t use the words “official website” at will, because this may be misjudged as a false official website and thus be punished;
3、don’t download it but there is no actual download function, so don’t use the word download at will in the title;
4、don’t just show the rankings, and then there is no ranking description;
5、do not show emoticons and uncloseddouble pinpoint；
6、use the spacer uniformly - , the bracket class is consistently used "" or [ ]；
7、delete brackets with more than 4 words in brackets.
onehigh-quality and qualified web page titles can not only allow users to quickly understand the content of the web page, but also obtain better search engine recommendations. the above are some insights from suyou network on the writing of web titles based on actual conditions. welcome to make a note!
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