How to recommend the best platform for website self-media operation without violations
Due to the traditional website operation thinking, website operation is inseparable from maintenance optimization. The most important task of maintenance optimization is to do a good job in external links on the website. Although search engines have been upgraded several times, the role of external links has been weakened, and some external links are even useless, this does not mean that external links are meaningless to increase the weight of the website. On the contrary, compared with spam external links, the former has more outstanding effect.
In contrast, the emergence of self-media platforms has reduced the number of outstanding talents in maintenance and updates. Many people are puzzled by this. I still remember that Toutiao spent a lot of money to poach 2,000 Zhihu. V Did it? The website once maintained originality and cultivated a large number of pseudo-original writers. Although the price was not very high, these writers continued to improve themselves and were already very competent to write various articles. Because the price was not high, they would develop into self-media. With their skillful "pseudo-original" abilities, they could also earn income, and more importantly, they also gain fans and a sense of accomplishment from it.
Nowadays, self-media platforms have become a force that cannot be ignored. WeChat "banned" the entrance to the Toutiao, and the Toutiao videos posted to WeChat Moments cannot be watched. At the same time, Tencent also launched a self-media Penguin account, while Baidu has rumored that it has become a "head-up" operation. After Baijiahao, it launched one Bear Paw Account... How do you ignore the self-media platform now? So, what kind of self-media platform is most suitable for website operation?
The most suitable self-media platform for website operation and promotion is not Toutiao or Baijiahao, but Sohu self-media. This is because although the articles published on Toutiao can bring links, Toutiao "rejected" Baidu's included, which means that this external link is useless! In Baidu's product Baijiahao, although the articles published on Baidu can be included in seconds, if the articles are linked, it will be immediately determined to be violated immediately. Not only will it not be approved, Baijiahao may also be punished. The biggest feature of Sohu's self-media is that it can bring links and is included in seconds by search engines.
However, don’t think that Sohu’s self-media looks unknown. The website operates unscrupulously on such a platform. The platform also has its own rules. From July 2 to July 8 this year, Sohu account punished 654 illegal accounts and processed 32,647 articles in accordance with relevant Internet laws and regulations. This number is also terrifying! This shows that even if Sohu’s self-media platform does not send money, some people are keen to post articles on the platform. There are also many articles that maintain and update!
The website promotes the website on Sohu’s self-media mainly to make external links and website upgrades. There is no need to publish some vulgar and bad content in order to pursue click-through rates, and there is no need to bother to be a title party. Of course, in principle, Sohu’s self-media does not allow the publication of advertising and marketing content. This requires that when the website publishes related content, do not include keywords on the title. Of course, you can also try it appropriately. After all, an article has keywords and external links. In terms of effect, it is dual. Of course, you must control a degree, just like the website’s keyword density, it is better to control it within 8%.
There is another situation where promotion is generally not easy to violate regulations, that is, implant keywords into the pictures in the article.A website promotion operator said that if you publish more than 100 content on a self-media platform and guarantee that each article is original, then the platform may tolerate some promotion information. If it is a new account, it will be strange if you go up and do external links. It would be strange if you don’t deal with it!
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