suyou network: just one trick to improve the ranking of corporate marketing websites
suyou network has comprehensively interpreted and learned the "maintenance guide" of the two major search engines, baidu and google, and discovered a rule from it.
——whether it is baidu or google, they attach great importance to the indicator of "web page quality". in short, the quality of the web page is good and the ranking is naturally high.
in layman's terms, the website is composed of a series of web pages, and corporate marketing websites attach special importance to baidu's website upgrade.
based on this logic, suyou network wants to systematically analyze how to improve the ranking of corporate marketing websites.
“in fact, it is a trick - accurately understand the needs of users. "a engineer from suyou network believes that "understand user needs and then implement them through web pages to meet the needs. "this is the marketing website that can get a better ranking. so, we first analyze what pages the marketing website is composed of, and then analyze what users need for different pages.
the composition of marketing website pages
according to the general example of suyou network producing corporate marketing websites, the pages of corporate marketing websites usually have the following parts.
front page. in order to reflect the lightweightness of marketing websites and facilitate the recognition of baidu's search algorithm, the homepage of marketing websites is often a "thumbnail" of sub-pages. the home page generally includes some company profiles, product displays, news, case scrolling, etc., and the home page will display part of the sub-page.
product page. the product pages of marketing websites usually display and explain products and services in the form of "graphics and texts".
information page. the information page mainly provides information about the company and articles showing maintenance and optimization.
about the page. introduce the company's basic situation, brand history, outlet layout, contact information, etc.
case page. generally speaking, service companies have case pages that focus on displaying the company's customer cases.
after understanding the composition page of the corporate marketing website, suyou network tried to explore the needs of "page visitors".
speculation on marketing website page needs
home page visitors demand. in the view of suyou network, users who visit the homepage have two core needs. one is "know at a glance". the second is to further understand the company and products. therefore, the homepage of a marketing website should clearly and briefly tell users key information such as who we are, what we do, how strong we are, and so on. in addition, for users who want to know more, the homepage needs to leave a convenient channel, that is, the "jump" experience must be good.
product page visitors demand. when a visitor enters the product page, on the one hand, he wants to know the information about a certain product; on the other hand, he wants to understand the order of the product, that is, those products are popular, those products have good reputation, and those products are relatively more productive. therefore, on the product page, the product introduction should be well-known; so on the product page, the product search and product sorting should be carefully designed.
about page visitors requirements. for "about page", the visitors' needs are - what is the details of this company? what is the history of development? what is the goal? how is the franchise situation? how to contact? therefore, in the "about page" of the marketing website, these questions should be answered.
access requirements for case pages. in the view of suyou network, when visitors visit the case page, they just want to see the real cases. therefore, the design of the case page must also reflect this. for example, when introducing a case, you need to have both text and pictures; when introducing a case, you need to mark the time, place and person of the case; try not to exaggerate the case and narrate it straightforwardly.
in short, pages and websites that meet user needs will inevitably be favored and welcomed by search engines, and there is a high probability that the search ranking will increase significantly.
the above is the "suyou network: just one trick to improve the ranking of corporate marketing websites" shared by suyou network. thank you very much for reading this article patiently. we will provide you with more information on reference, use or learning and communication. we can also provide you with:enterprise website construction, website imitation, website copying, imitation site, foreign trade website construction, foreign trade website construction, company official website productionfor services, our company serves customers with the service concept of "integrity, professionalism, pragmatism and innovation". if you need cooperation, please scan the code to consult, and we will serve you sincerely.
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