website SEO What are the main contents of optimization?
SEO Optimization roughly includes 4 contents: internal structure optimization, content optimization, internal link optimization, and external link optimization. Only when these aspects are optimized can the website get more traffic. Here is the website SEO Optimize content for detailed analysis:
1. Internal structure optimization
1.TDK Optimization: Here TDK Not only the home page, but also the column page and article page TDK， This is why you choose to customize the tag when building a website. T Right now title， The title of the website is very! important! If TDK Full score of 10 points, T To account for about 7 points, the title is the first thing the spider sees when he comes, that is, the first impression. The title must contain keywords, that is, the function of the website, what product or service the website does, and the sentences are smooth, so don’t pile up keywords. D Right now description， The website description is a supplement to the title. K Right now keywords， Column pages and article pages TDK You can find it in the advanced settings of the specific columns in the background.
2.301The production of redirection and 404 error report pages must be made, there is nothing to say.
3.Hierarchy directory: that is, how many levels it takes to open a page. Many websites ignore this. It is recommended to reduce the time required for spiders to crawl within level 3.
4.Keyword layout and density: Deploy the hot zone found in the heat map clicked on by the user on the browsing page, and then deploy the keywords to the corresponding place. Right now F Layout: The keyword density in a page remains within 2%-8%. This is just empirical data and is not necessarily accurate.
5.Words everywhere: TDK+Tail or anchor text.
6.Website navigation: that is, main navigation, secondary navigation and breadcrumb navigation, including keywords, highlight key points, use of plain text, and be corresponding TDK Stay consistent.
2. Content optimization
The main reason is that the quality of the article should be high. Even if it is not purely original, it should at least be highly pseudo-original. Pseudo-originality should select articles on websites that have not been included or blocked from search engines, or translated articles. As long as it is the first article you posted, Spider will consider it to be original.
3. Internal link optimization
To sum up, it is to increase the link density in the site, just like a spider web. The denser the better. The most common one is the mutual jump of the home page, column and article page; LOGO link to article page TAG Tags and previous, next or related articles to increase the number of links and relevance between pages.
4. External link optimization
One principle is that the content is related and progressive step by step. Many people add crazily in order to quickly increase external links, but this is the reason why the weight cannot be increased. The main method of external links is to increase friendly links, but the quality of increased friendly links should be examined, including PR Value, whether there is nofollow If you wait for tags, the number of friendly links on a normal website is about 30. If the website you adds friendly links has more than 50 friendly links, it will not be of much value to your website. On the contrary, you may also allocate more weight to him. In addition to friendly links, add forums, news, blogs, SNS、 Related links to soft articles have also been addedWebsite external linkA kind of.
Finally, one thing I have to say is, SEO Optimization is a long process, don't overdo it.
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TAG Label:SEO optimization
