what is the process of building a company website?
there is a detailed process for building a company website. you cannot carry out website construction at will. building a website according to the process will be more conducive to the development of the company and more valuable to the company, helping the company promote brands and gain customers.
here is a detailed explanation of the process of building a company website:
1、determine the topic of the website
it mainly includes three parts: goal, layout and style.
the goal refers to the effects we hope to achieve, such as brand promotion, online sales, interactive communication, etc.;
layout refers to the layout of the website web content, such as banners, product introductions, functional modules, etc. on the homepage;
style meanscompany website constructionthe themes of the design, such as high-end technology style, sweet warm air, etc., must be determined based on the characteristics of the company's brand itself.
2、targeting target users
company website constructionit is user-centered, so finding the right target user is also a very important link. we must have a clear understanding of the user's gender, age, consumption capacity, regional distribution, etc.
for example, trendy men's clothing, which faces most of them male consumers, but some of them are female consumers. in some cases, women will choose and buy clothing for men close to them. for age, the span can be at 18 ~35between the age of age, people of this age have certain consumption capacity, and they are more familiar with the internet and know how to buy products online. due to the rapid development of the logistics industry, online shopping is no longer limited to geographical restrictions, but some specific products are still regionally targeted.
3、keyword positioning
forcompany website constructionfor example, website optimization and promotion are crucial. traffic is potential consumption power. to obtain traffic, an effective and economical method is search engine optimization. it includes keyword positioning and selection. through the above analysis, we can obtain the website’s theme and core products, select useful keywords from them, and make reasonable optimizations.
4、planning a website
website planning is very necessary for designers, and these play a decisive role. there are a lot of contents in planning. whether from the perspective of structure, column or other styles, before officially starting a website, you must fully consider these aspects of content.
prepare the website content
based on the positioning of website construction, determine the specific content that the website needs to contain. for example, what titles, copywriting, pictures, videos, columns, pages, etc. need to be included. at the same time, we must also determine the follow-up plan for website content updates and improvements, such as regularly updating quantitative articles, timely analyzing the direction of popular keywords, etc.
5、complete website design
we need to design a website frame chart based on the information prepared above to clearly express the overall structure and interactive logic of the website.
then we also need to design the website interface in specific design, including designing the website style, component frame, background color scheme, font size, etc. when designing a website, you should follow the standards of practicality and aesthetics and follow the preferences of the target users.
6、website development
according to the above overall plan,company website constructiondevelopment work. you need to choose the right onewebsite construction company，choose custom development orwebsite templatecreate, build the basic framework of the website and fill in the content of the website.
7、website testing
the website test is to eliminate loopholes and problems in website construction as much as possible before the website is officially launched. for example, whether the browser and terminal are adapted, whether the function button link can be used normally, and whether the display interface is complete, etc. we need to determine the direction and content of the test in advance, as well as the specific steps and tools for the test.
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