What are the key elements of marketing website construction
Simply put, a website with high conversion rate is a marketing website.Marketing websites should at least have a good user experience, complete and secure websites with extremely sales and credibility content, and internal optimization characteristics of search engines.Then do a good jobMarketing website constructionWhat are the key elements?
1、Overall positioning
The main solution is to solve what the website should achieve? What is the purpose of making money? Who is the target audience of the website, what are their characteristics? What are the core advantages of the website? Only by first clarifying the purpose, direction, strategy, and style, and then planning the website around the strategy can we win customers and win business wars!
2、The overall framework structure of the website is clear
The overall framework of a marketing website must be clear and clear, which can give customers a guiding role and facilitate customers to browse the entire website. This is the core of creating a good experience.Nowadays, the structure of many corporate websites is not clear enough, mainly manifested in the messy website navigation, lack of core values, valueless content, and inability to guide customers' thinking.When customers enter the website, they cannot read the content in an orderly and directional manner, and cannot find the content they want as soon as possible. In this way, many customers leave the website directly.
3、Visual layout
First determine the basic and auxiliary colors of the website, and then draw the home page according to the website structure diagram DEMO Framework diagram and all inner pages DEMO Only by starting the design with the framework.When planning a website framework, you should comprehensively consider the home page, inner page, and website backend functions.
4、Comprehensive and sales-friendly product display
It should be clear that any company sells goods, and the goods can be specific products, a service, a brand company, or even a person.Product display is the core element of website planning. Whether it can impress users is mainly whether the product page has strong sales power.The core key to the sales power of product display is to refine the core selling points of the product, and then use various forms such as pictures, texts, and videos to focus on and strengthen the core selling points.
5、A professional online customer service system is required
Only with communication can we clarify customer needs, find customer problems, and solve customer problems. Therefore, customer service communication is a key link in the entire sales system.Marketing website constructionEach page in this page must have an online communication tool, including: 400 phone calls, online customer service system, website message system, etc., so that customers can consult questions as soon as possible and seize sales opportunities.
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