how to create a website that is consistent with search engine crawling?
if an enterprise marketing website complies with search engine rules, it is necessary to start from the website structure and website page organization. at the same time, some website settings must be made, such as the 401, 301 settings that we are most familiar with, and the most common blocking.baidu spiderthe crawling is robots the blocking settings need to be handled carefully. so how to create a search engine crawlwebsite production？
1、clear logical link hierarchy
a better site structure is still a tree structure. the tree-like connection with the home page as the node can be accessed through the link to the home page. when establishing a site tree structure, you should pay attention to avoid overly flat structures. putting all content pages into the root directory is not conducive to the transfer of directory weights of the website. when building a website, it is also necessary to pay attention to avoiding island links. the so-called island link is a page that cannot be found through normal access within the website. it can only be found by directly entering the url or map to submit. such page search engines are not easy to crawl, nor are they conducive to users' browsing and accessing content that affects user experience.
2、PC/mobile adaptation
now the traffic of mobile search is getting bigger and bigger, by establishing adaptations, PC end URL and mobile URL， there is a regular level correspondence and is related to each other. in this way, the website will have the opportunity to enter the mobile index library during mobile search. it is recommended to establish rule-level correspondence when establishing adaptation on the website, which complies with certain regular expression mapping rules.
3、actively submit
currently, baidu has active push, automatic push, sitemap there are three ways for webmasters to submit new output resources and update resources in a timely manner. when submitting content, webmasters should pay attention to avoid dead links and low-quality content being crawled by search engines. when a dead link appears, you can use the dead link submission tool to submit dead links and invalid resources in a timely manner.
4、robots blocking correctly
common expected unexpected bans include: ban information in the website building template, automatic server ban policy, and ban of the service provider where the website is located IP as a result, when the website content crawls abnormally, the above factors can be considered for checking one by one. there are also the most common shieldingbaidu spiderthe crawling is robots blocking, this situation is mostly caused by the webmaster's mistake, which causes the directory you want to crawl to be blocked and crawled.
5、use standard redirection
page redirection jumps often occur when reprinting the website. it is recommended to use it when using redirection, but it is not recommended to use it. JS breaking qualitative.
6、dead-chain feedback
when a dead link appears in the website, set itbaidu spidercrawl the status code that returns 404 so as tobaidu spiderget the correct feedback. if there are many dead links, you can refer to the dead link submission tool above.
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