SEM Marketing and SEO What is the difference between optimization
I think everyone is familiar with it SEO， So SEM What is it? SEM Chinese refers to search engine marketing. SEM It is a complete marketing strategy. SEO Just a part of it. SEM Marketing is to help companies conduct product sales and brand promotion. although SEO It can also function as its function, but with SEM Compared to it, it is still not comprehensive enough because SEO Used only for search engines to optimize website rankings and will not consider ads or bid rankings. SEM Marketing and SEO What is the difference between optimization？I think you all want to know, so let's share it with you.
1，Different conversion rates. when SEMWhen doing marketing, the goal is strong. When advertising, the goal is clear, so SEMMost of the traffic brought by it requires customers, andSEOWhen optimized, although the website traffic is large and the conversion rate is not high, most of them are visiting the websites by peers. Of course, a website must first have traffic to get conversion rates, and only by obtaining conversion rates can you make money. However, when optimization SEOWhen it is not as good asSEM。SEODoing everything you can to increase traffic can provide the weight of the website on the one hand, and hopefully increase conversions on the other hand. when SEMWhen advertising, it is very easy to choose the target group for marketing. Therefore, their final conversion rates are significantly different. SEMMuch higher thanSEOconversion rate.
2，Trustworthiness. Usually, most SEMThe companies that market are small and medium-sized companies because they desperately need product promotions and can be kept in the homepage natural rankings. An industry is usually a relatively strong company. Customers will judge the company's qualifications based on this point. on the contrary, SEOThe integrity ratioSEMhigh. From a user experience perspective, SEMandSEOThe data results show that thePVThe ratio is usually greater thanSEMfor3：1。From this point of view, it can also reflect the user'sSEOThe natural ranking is more credible.
3，The meanings of the two are different. From a long-term perspective of the enterprise, SEMOnly temporarily bring economic benefits to the enterprise, althoughSEOSlow, but its effect is long-term. In terms of cost investment, SEMThe cost is higher, andSEOThe cost of investment is relatively low. Therefore, companies can adopt two methods to complement each other and promote each other.
The above three points areSEMandSEOThe difference, based on my personal work experience and insights, I hope it will be helpful to you.
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TAG Label:SEO optimization
