Analysis of the reasons why the website ranking suddenly declines
Recently, with the frequent updates of Baidu's algorithm, many webmasters have lost all ranking overnight.The webmasters wailed everywhere.Of course, the department cannot rule out that the webmasters have cheated.However, there are also many webmasters who don’t know why the website is for no reason k Now.
Below, let’s analyze several reasons for the sudden decline in the website’s ranking.
1、Malicious click
2018In July 2019, Baidu launched the Thunder Algorithm 2.0 again.This is Baidu's launch of the Thunder algorithm for two consecutive years.This shows that Baidu has realized the bad consequences of click-through.If you are still continuing to swipe clicks.Then, it is easy to cause the website to be k， Thus the ranking declined.
2、Bad collection
Search engines have repeatedly emphasized cracking down on collection sites.If your website is maliciously collected or the articles are of low quality, it can easily lead to a decline in keyword ranking.
3、The website was hacked
The problem of website hacking has been very serious recently.Therefore, webmasters need to improve the standardization of the code, improve the security of the website, and improve prevention capabilities.Once hacked, the website will suffer a serious blow.
4、Maliciously stacking keywords
The more keyword density of a website, the better. It needs to maintain a certain density and should be basically maintained at 2%. ~8%。Malicious stacking of keywords may be considered black hat behavior by search engines, so keywords can easily lead to decline.
5、Friendly link website k
Friendly links are equivalent to voting for the website.If the linked website is downgraded by search engines, your website will vote for it.Then, your website will also be affected to a certain extent and may be hit by search engines.
The above points are several reasons for the decline in keyword rankings.We need to promptly check whether there are these problems on our website and prevent them in time.
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