What behaviors can lead to excessive website optimization bring risks
The consequences of optimization for optimization are likely to be over-optimized.We often see this situation. Some people have learned some website optimization methods and know that changing the title, increasing keyword density, flashing traffic, and making a large number of external links will increase the ranking of the website, so they will execute it vigorously.Little did they know that they accidentally stepped on the red line of search engines and were marked with excessive optimization, and since then they were lowered by search engines.underWebsite construction companySuyou Network will introduce to you which behaviors will lead to excessive website optimization and bring risks.
Let's talk about what a website is SEO What about over-optimization?Overdoing it means overdoing it. The traces of website optimization are obvious, making search engines aware that you are using cheating to attract search engines to improve the ranking of the website, rather than running the website for user experience.Users will naturally not like websites that do not aim at user experience, and search engines will naturally not like websites that users do not like. It is natural for such websites to be lowered by search engines.
What behaviors can lead to excessive website optimization bring risks?
Over-optimized content.Anyone who has learned website optimization in the early years knows that "content is king, external links are king", so everyone works hard to make the content very high, or publish some content that is not related to your website theme, or there are a large number of pseudo-original articles. Doing so will cause excessive optimization of content.Arouses repulsion from search engines.
A large number of internal links use the same keyword as anchor text.If a large number of internal links point to the same keyword, it will also make search engines think you are over-optimizing.There are still many situations, so what we need to do is to reasonably plan the layout of the keywords, reasonably allocate the keywords of the anchor text link, and use anchor text links to connect each page to form a big network, which will be helpful for website optimization.
Change the title frequently.Frequently modifying the title will make the search engine at a loss. It will worry about whether the corresponding topic of your content is the previous title or the next title, or the title that is later changed. In the end, the search engine will judge that your website is unstable and put the search results in the LOGO Remove, or directly lower your website by a level, which will directly lead to a decline in ranking.
There are too many links to the anchor text at the bottom of the home page.Some webmasters will add a lot of anchor texts that do not have much meaning at the bottom of the homepage of the website, which will make search engines judge to be over-optimized. Therefore, we often say that we should not deliberately pile up keywords and anchor text links, but let keywords and anchor text links appear naturally.
External links are single source.If the source of external links on the website is very single, it will make search engines feel that they "will only come from here". Therefore, when publishing external links, you should try to diversify the types as much as possible. Of course, the content of external links should also avoid the pile of keywords.
The number of external links increases too quickly.If the number of external links on your website soars in a short period of time, search engines will think you are cheating and will think you are posting some spam external links in batches.Therefore, when publishing external links, website optimization personnel should master the quantity and proceed slowly, not very high or low at once, and persist for a long time.
Flash traffic and ranking.The traffic and rankings that are flashed are often difficult to control the speed and total amount of brushing. If you are not careful, it will be excessive. The abnormal traffic and rankings can easily cause search engines to be alert.
Website construction companySuyou Network reminds you that you should not be eager for quick success and instant benefits in website optimization. You should take steady steps and try to reduce traffic and not rankings. You should make good user experience with your heart.Optimization centered on user experience can effectively cover up the traces of optimization, and search engines will not be disgusted.
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