Factors and ways to improve website weight
What are the factors that affect the weight of the website?hereWebsite construction companySuyou Network has made a mind map. From this picture, we can see that there are basically 10 major factors that affect the weight of the website, namelyWebsite ServerSelection, construction of website architecture, selection of domain name, import link, URL Address, update frequency, keyword database, number of inclusions, website content, user experience.How to increase the weight of the website? What points and details should be paid attention to?Next we will talk about it one by one.
（1）Website Server
Website ServerIt is an important factor that directly determines whether the website is stable.Website construction companySuyou Network suggests that we have to consider several issues:
· For server stability, it is best to choose a server with a big brand, such as Alibaba Cloud.
· Is it independent? IP， This can avoid the same IP The following other websites have negative impacts on your website.
· Access speed is also an optionWebsite ServerNecessary factors need to be considered, because it takes a long time to open one, no one is in the mood for search engines, and so are search engines.
（2）Website architecture
The structure of the website is best to be a tree-like structure, home page - column page - content page, from tree trunk to branches to leaves, such a website structure is the most reasonable.
It is best to be static on the web page, and the simpler and clearer the website directory, the better.
（3）Domain name type
There are also a few things to note when selecting a domain name:
· Whether the domain name has a dark history means whether your domain name has been demoted by search engines.
· Domain name registrationThe longer the better.
· Whether the domain name and website name are linked.
（4）Import link
Importing links are actually what we usually call external links. The best type of external links is friendly links. Making high-quality friendly links is of great help to the weight of the website. When making friendly links, it is best to find more websites related to the theme of your website.
（5）URL address
URL There are several precautions for the address:
· The uniqueness of the website's main domain is usually WWW It starts with no use www For example, the official website of Toutiao, other domain names are all made 301.
· Second-level domain names are more important than second-level classification. For example: abc.xxx.com To compare xxx.com/abc The power of the company is very important.
· URL The fewer levels, the higher the weight.
（6）Update frequency
When updating the website content, you should pay attention to it. It is best to update it in a fixed time and quantity. The purpose of this is to make search engines accustomed to your update time and quantity. When you update the website at a fixed time, search engines will also crawl the content you just updated on time.
（7）Keyword library
A keyword library refers to how many keywords your website are included in the search ranking library by search engines, and usually refers to keywords that rank in the top 100.The more keywords and the higher the ranking, the higher the weight of your website.
（8）Included quantity
Regarding the number of included items, although the amount of included items has nothing directly to do with the weight of the website, no one has seen how high the weight of the website with the number of included items of Baidu is.The number of websites included can basically be said to be the basis for laying the website's keyword database and weight.
So what is the number of included items?It depends on how many websites you have URL Links, how much content is there? Generally speaking, it is better to have a website inclusion rate of more than 80%. Therefore, in order to allow search engines to include more content, the most basic job is to publish more articles.
（9）Website content
The content of the website is probably the most troublesome problem for webmasters. The content of the website can basically be divided into two categories: original and reprinted.
In order to avoid the search engines that think that the website is of low quality or the proportion of original and reprinted content,Website construction companyIt is more reasonable to recommend that each account for 50% of the total.
（10）User Experience
User experience is also an important indicator for search engines to evaluate websites. The website is for people to see, and search engines are constantly optimizing, so they will also judge whether the website user experience is good from the user's perspective.Therefore, search engines naturally like websites that users like.Website construction companySuyou Network lists several points here:
· The website bounce rate, and the user will close your website immediately after opening it, which only means that your website is useless to the user.
· The deeper the user visits your website and the more links you click, it means that the more interested the user is in the content of your website, and the more you will like the search engine.
· The length of time users stay determines how much users like your website and stickiness.
· Reasonable advertising layout, after all, no one likes a website full of advertising.
The above is the "influence factors and methods of improving website weight" shared by Suyou Network and everyone. Thank you very much for reading this article patiently. We will provide you with more information on reference, use or learning and communication.We can also provide you with:Enterprise website construction, website imitation, website copying, imitation site, foreign trade website construction, foreign trade website construction, company official website productionFor services, our company serves customers with the service concept of "integrity, professionalism, pragmatism and innovation".If you need cooperation, please scan the code to consult, and we will serve you sincerely.
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