How to create a perfect marketing website
A perfect marketing website needs to be viewed from 3 aspects
1、From a technical perspective
Traditional websites pay more attention to beauty, so they will add many pictures and even videos to the pages of the website, which will affect the speed of website opening. Search engines do not like such websites, and it will be difficult to optimize in the later stage.
The construction of marketing-oriented websites is different from traditional websites. Compared with the preferences of search engines, only by having a good ranking on the website can you bring greater benefits to the company.Technically speaking, all websites use html Static pages and responsive layout design allow the website to automatically adapt to all clients, which is also the trend of website development in recent years.
2、From the perspective of positioning
Traditional website construction is preferred from an aesthetic and functional perspective. As long as the website is designed to look good, the website positioning will not be considered.
Before designing and developing marketing websites, they must do a good job of positioning, such as analyzing the user's group, needs, and psychology, which group your users belong to, whether they want to see whether they are product introductions or services, etc. This can also be called user experience.Tailor the website through analysis results, so that it has a higher conversion rate and can bring more business to it.
4、From the perspective of marketing results
Traditional websites do not have the ability to interact online, and customers cannot place orders online, or can only communicate through the contact information on the site, or leave messages. This effect is not good.
The purpose of building a marketing website is to promote order placement and improve the company's online sales performance.At the same time, marketing services are also an improvement.Users can directly consult and interact with corporate customer service on the website and make transactions through a work that facilitates transactions. Many corporate statistics show that more than ordinary customers are obtained online.
Enterprises should look far. Although the cost of developing a marketing website is much higher than that of ordinary websites, the benefits brought by marketing websites to enterprises can be ignored.
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