the strictest advertising in history, fast-quality network, website construction, high-end website construction
onion mobile phone CEO tan wensheng reported xiaomi's suspected false propaganda under his real name new progress has been made.
according to securities daily, the haidian branch of chengdu municipal administration for industry and commerce has decided to file a case for investigation. the haidian branch of chengdu municipal administration for industry and commerce stated in the document that after receiving the reporting materials, after on-site verification by the branch law enforcement personnel, it was found that xiaomi technology responsible co., ltd. was suspected of using the "best" term in the advertisements posted on the company's website. based on the above verification, the bureau decided to file a case for investigation and handling.
taking stock of xiaomi's advertising slogans, the extreme terms such as "the world's exclusive first", "the latest version", and "the latest network technology" are frequently seen, and the word "extreme" has become lei jun's standard appearance. however, after the promulgation of the new advertising law, xiaomi, which took the "extreme" route, became the first target to be attacked by "friendly businessmen".
9the advertising law of the people's republic of china, officially implemented on the 1st of the month, made clear provisions on the advertising standards for key products and services and activity norms, and also increased the punishment for false and illegal advertisements. the new advertising law stipulates that companies will not allow the use of a series of extreme terms such as maximum, minimum, and exclusive during the publicity process.
on the second day after the promulgation of the new advertising law, tan wensheng reported to the chengdu municipal bureau of industry and commerce that xiaomi's mobile phones were suspected of false propaganda, saying that the "latest" and "lowest" use of xiaomi products in publicity violated the provisions of the new advertising law. however, regarding this report, the chengdu municipal bureau of industry and commerce stated that "xiaomi product promotion complies with the norms and does not constitute an illegal fact against the new "advertising law". tan wensheng then questioned the ruling results: whether the ruling results of the industrial and commercial bureau were reported by telephone to be appropriate, and whether the ruling results should be replied in written form so that its own brand can be based on the promotion.
according to Bianews according to reports, tan wensheng's lawsuit against xiaomi also suspected of "retaliation" against lei jun, which dates back to may 2013. according to media reports at the time, tan wensheng, the founder of xiao lajiao mobile and the major shareholder of chengdu fangwanyuan communication equipment co., ltd., posted a message to his more than 1.5 million fans on the sina certified "tan wensheng weibo" that said, "xiaomi mobile phone price is comparable to samsung, the interface copying apple, the quality is not as good as a copycat, and the after-sales service is not the same as that of no." he also "asked a fight" with lei jun, the founder of xiaomi mobile and the chairman of chengdu xiaomi technology co., ltd. since then, chengdu xiaomi technology co., ltd. has submitted materials to the industrial and commercial department, reporting that tan wensheng attacked xiaomi and lei jun through weibo, slandering and insulting xiaomi products.
it is undisputed that xiaomi is famous and often uses the word "most". it is reasonable that xiaomi was hit this time. "replace the lock door" just now, and this time it was filled with false propaganda. xiaomi's troublesome autumn is coming.
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